When designing to showcase the MINI Cooper Avant’s goal was to compliment the product with an environment that is equally enthusiastic about creating the unexpected. Unique spatial relationships were used within an existing building layout by highlighting bold architectural elements and designing small areas of attraction.
- Location: Omaha, Nebraska
- Project Size: 8,300 SF
- Project Completed: 2007
- Nebraska Iowa Chapter ASID First Place – Retail; 2007
Adding focal points in areas that lacked design created a complete renovation, inside and out. Building an environment that enhances everything the showcased product is about creates a one-of-a-kind experience. An experience that tells the story of the product and exposes a little bit of the personality of each customer that walks through the doors.